The cost of LinkedIn marketing can vary and is dependent on several factors such as target audience, marketing objectives, competition for ad space, and budget. As a digital marketing brand, we generally recommend businesses to allocate a sufficient budget for LinkedIn marketing, to ensure that their campaigns are effective and reach their desired audience. However, it is also possible to effectively use LinkedIn marketing with a limited budget by carefully targeting and optimizing campaigns.

The optimal budget for LinkedIn advertising will depend on several factors such as your target audience, marketing goals, competition for ad space, and overall budget. A general guideline is to allocate enough budget to reach your desired audience and achieve your marketing goals, while also continuously monitoring and optimizing your campaigns to ensure the best return on investment. It is recommended to start with a smaller budget and gradually increase it as you gather data and insights about what works best for your business.